Restaurant Marketing Predictions for 2013 – Are you ready for the third of your diners now looking for and booking tables on smartphones? | Mobile Marketing | theblackboard.net


January can be a quiet time for customers, but in terms of marketing the restaurant world never stands still. New tools and tactics for attracting customers are emerging all the time.

Martin Maybruck‘s insight:

The restaurants that ‘get’ mobile will prosper in 2013

64% Of Mobile Restaurant Searchers Convert
Immediately Or Within 1 Hour
90% convert within the day!!!
by Nielsen and commissioned by Telmetrics and xAd

Why don’t you have a mobile website? Do you not want more sales?


See on theblackboard.net

Free Mobile Marketing Kit | From HubSpot


Download this kit to learn everything you need to know about mobile marketing!

Martin Maybruck‘s insight:

A good way to get started in Mobile Marketing with these free ebooks from Hubspot (Inbound marketing experts). As mobile internet usage continues to grow dramatically, marketers need to invest more in mobile marketing to stay competitive. The mobile marketing kit will help you get started with mobile marketing and teach you about the latest trends to engage the growing population of mobile users. This kit includes the latest mobile marketing case studies and how-tos, an eBook on how QR codes can engage customers, and a detailed checklist on how to successfully sell and market iPad apps.

See on www.hubspot.com

GMA Speaker Urges Mobile Progress | 2012 GMA Executive Conference content from Supermarket News


The mobile phenomenon is picking up speed, said Lisa Sharples, president, AllRecipes.com, a website with recipes and tips for home cooks.

Martin Maybruck‘s insight:

50% of AllRecipes.com site visitors are accessing the website on their mobile phones while in grovery stores. I think a smart LOCAL MOBILE MARKETING STRATEGY for grocery store owners would be to create mobile websites or apps for their customers to use to access recipes and create shopping lists, help read food labels and get heathly alternatives and healthy food ideas and recommendations. Would you use a receipe and shopping list app to help you buy your food?

See on supermarketnews.com

Is mobile more threat or opportunity for physical retailers? – Mobile Marketer – Commerce


It has barely been a month since the 2012 holiday shopping season came to a close, but it is already clear that mobile-related shopping activities such as showrooming had a big impact on bricks-and-mortar retailers, including Barnes & Noble…

Martin Maybruck‘s insight:

Yes Mobile can be a threat to offline retailers who don’t make it an opportunity with their own mobile loyalty programs, mobile coupons, mobile & social engagment, etc. Follow me for some examples of local retailers who are using mobile to grow their business, get more customers and more sales.

See on www.mobilemarketer.com