Google’s Tool to Calculate Mobile ROI
Google on Tuesday gave businesses a tool to measure their return on investment for mobile ad spending. The company’s Full Value of Mobile Calculator is designed to let marketers keep tabs on sales leads in the form of calls, apps, in-store sales, mobile site visits and cross-device activity.
The company claims that in about 30 minutes businesses can upload data from AdWords and their mobile websites and “make some key assumptions to create your Full Value of Mobile estimate.” The estimate will show businesses the total value, value per click and ROI that mobile is driving across various paths.
Through the exercise, you’ll see the total value, value per click, and ROI that mobile is driving for your business across all mobile customer paths, not just your mobile website. The idea is to see how cost-effective your mobile costs-per-action are. Jason Spero, head of global mobile sales and strategy at Google, says that the tool is designed for all businesses “from smallest to the biggest, it’s as relevant for a Fortune 500 company as for a small business.”
For businesses that want to learn more about calculating their mobile ROI, Google is also offering a free webinar on the subject on March 28 at 1 pm EDT. Those interested can sign up here.
Google also included in its announcement a video case study of how Adidas calculated its mobile ROI:[leadplayer_vid id="515363FF597C0"]