Category Archives for Mobile News

10 Key Local Marketing Trends To Watch in 2013

I thought you would find this article interesting

especially these 2 local marketing trends

  • The number of SMBs with mobile websites will triple!!!! — (READ THAT AGAIN!!!)
  • SEO will get more complex. — (ARE YOU TIRED OF SEO YET?)

It’s no surprise right?

I’ve left local SEO and my focus is 100 percent on Mobile marketing.

Why
you might ask?
Continue reading

Google+ Local Quality Guideline Update Allows for Multiple Departments

See on Scoop.itLocal Mobile Marketing Insider

Google Places brings users and their local businesses together, both online and in the real world.

Martin Maybruck‘s insight:

Google+ Local Quality Guideline Update Allows for Multiple Departments

http://support.google.com/places/bin/answer.py?hl=en&answer=107528

More tips at http://www.localmobileinsider.com

 

If you are a practitioner that works out of several offices you are now formally permitted to have a practitioner listing at each location but for just the hours that you are actually present there. This statement from below: “The practitioner should be directly contactable at the verified location during stated hours.” if not followed to a T could lead to the listing being rejected for non compliance if Google were to call or find that you show yourself as being in two places at once.

Do not create more than one listing for each business location, either in a single account or multiple accounts.Individual practitioners may be listed individually as long as those practitioners are public-facing within their parent organization. Common examples of such practitioners are doctors, dentists, lawyers, and real estate agents. The practitioner should be directly contactable at the verified location during stated hours. A practitioner should not have multiple listings to cover all of his or her specializations.Departments within businesses, universities, hospitals, and government buildings may be listed separately. These departments must be publicly distinct as entities or groups within their parent organization, and ideally will have separate phone numbers and/or customer entrances.

Compare the New & Old Guidelines:

 

Old GuidelineNew GuidelineDo not create more than one listing for each business location, either in a single account or multiple accounts.Individual practitioners may be listed individually as long as those practitioners are public-facing within their parent organization. Common examples of such practitioners are doctors, dentists, lawyers, and real estate agents. The practitioner should be directly contactable at the verified location during stated hours. A practitioner should not have multiple listings to cover all of his or her specializations.Businesses with multiple specializations, such as law firms and doctors, should not create multiple listings to cover all of their specialties. You may create one listing per practitioner, and one listing for the hospital or clinic at large.Departments within businesses, universities, hospitals, and government buildings may be listed separately. These departments must be publicly distinct as entities or groups within their parent organization, and ideally will have separate phone numbers and/or customer entrances.

See on support.google.com

Update to Local Business/Place Page Management in Google+

See on Scoop.itLocal Mobile Marketing Insider

Martin Maybruck‘s insight:

Google Upgrades the G+ Local Editor
More tips at http://www.localmobileinsider.com

Jade’s post in the forum:
https://productforums.google.com/forum/#!category-topic/business/need-advice/3LXV09Fe-8A

We’ve made some updates to the verification and editing experience for users managing pages in Google+ (in the Local Business or Place category). Take a look by visiting the page for your business, navigating to the About tab, and clicking Edit Business Information.

What’s new?

- better status updates that tell business owners if their edits are pending or rejected

- progress bar to help business owners fill out the most essential information

- can now add categories via Google+

- updated look and feel (tell us what you think!)

Turnaround time for quality checks on edits will remain the same but we’re working hard to improve this experience as well. We hope you enjoy the new business information editing experience in Google+!

More tips at http://www.localmobileinsider.com

See on productforums.google.com

Twitter Advertising: New Compete study: Primary mobile users on Twitter

See on Scoop.itLocal Mobile Marketing Insider

Share and discover what’s happening right now, anywhere in the world.

Martin Maybruck‘s insight:

Twitter Says Its Mobile Users Are More Active, Engaged With Brands

http://www.localmobileinsider.com

mobile users are 57% more likely to compose original tweets

63% more likely to click on links

96% more likely to follow 11 or more brands

58% more likely to recall seeing an ad on the site

86% more likely to be on Twitter several times a day

157% more likely to access the site when they wake up

129% more likely to access it when they’re going to sleep

two-thirds use Twitter in front of the TV

these primarily mobile users tend to be young. 18-34-year-olds are 52% more likely to be signing in primarily via a mobile device

See on advertising.twitter.com

More Mobile Location-Based Campaigns Seen Using Geo-Fenced & Geo-Aware Strategies


A new study from Verve Mobile [pdf] looks at trends across 2,500 mobile campaigns run on its location-based mobile ad platform in 2012, examining the different strategies

Martin Maybruck‘s insight:

LocalMobileInsider.com News Update:

A new study from Verve Mobile [pdf] looks at trends across 2,500 mobile campaigns run on its location-based mobile ad platform in 2012, examining the different strategies taken by advertisers. The study notes that 36% of the campaigns leveraged geo-aware (14%) or geo-fenced (22%) strategies in 2012, more than double the proportion from 2011 (17%). While that indicates a greater level of expertise in targeting approaches, the primary strategies remained DMA (30%) and audience (24%) targeting.

The study also analyzes how different verticals used location-based targeting, finding that restaurant (43%) and retail (32%) were the most likely to use geo-aware and/or geo-fenced strategies, while political (73%), auto (70%), and telco (69%) advertisers gravitated towards targeting based on DMA/Zip/Zip+4.

Overall, the campaigns that used location targeting were twice as effective as those that didn’t, per the report. Among the different tactics, geo-aware and geo-fence mobile programs produced the best click-through rates, while audience-targeted campaigns fared worst.

About the Data: Verve Mobile describes geo-aware and geo-fencing strategies as follows:

Geo-aware:

“Geo-aware campaigns use real-time location data to deliver specific, often dynamic, messages to the user based on their distance from the nearest retail location or proximity to a particular location.”

Geo-fencing

“Advertisers targeting users based on a set distance (often miles) from a location of interest such as a store, or physical site where known audi- ences frequently visit. Consumers outside of the geo-fence would not be served the ad because they fall outside of the location parameters. This technique is particularly useful for advertisers looking to drive foot traffic to physical store locations.”

See on www.marketingcharts.com

Location targeting more than doubles performance of mobile ads: report – Mobile Marketer – Research


Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.

Martin Maybruck‘s insight:

Location targeting more than doubles performance of mobile ads: report & case studies

Get more news and case studies at LocalMobileInsider.com

“The big news is that location powered mobile advertising outperforms other mobile targeting strategies by 2X,” said Tom MacIsaac, CEO of Verve Mobile, New York.

“Not only is location a must-have but it is really the key value mobile brings to the table for marketers – location targeting is the ability to reach consumers on their uniquely personal devices while they are out and about, on the go, and closer to the buying decision than ever before”

Driving foot traffic
The addition of location information in mobile advertising brings real value to users by helping them find products and services where and when they want them.

By vertical, the biggest users of location-based targeting were grocery, political, healthcare, lottery, real estate and education marketers. Automotive, restaurant, telecom, retail and travel were also heavy users.

See on www.mobilemarketer.com

Jack in the Box takes mobile-first approach with redesigned efforts – Mobile Commerce Daily – Web site development

Martin Maybruck‘s insight:

Jack In The Box saw a significant amount of the traffic to its Web site coming from mobile devices and took a mobile-first approach by looking at what functions would be best in driving engagement.

As part of the new redesign, Jack in the Box hopes to increase the number of repeat visitors, while prompting them to share what they have discovered through social networks.

What do you think of their new mobile website?

See on www.mobilecommercedaily.com

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