SHOULD YOU HAVE A RESPONSIVE MOBILE WEBSITE?

SHOULD YOU HAVE A RESPONSIVE MOBILE WEBSITE??

NEGATIVE ASPECTS of RESPONSIVE MOBILE WEBSITES

Do you really need a mobile responsive website?

 I get asked this question all the time “responsive mobile websites looks fine on smartphones, why should I have a dedicated mobile website instead?”
Responsive mobile websites are fine in some situations like large information sites, blogs, news websites, some eCommerce sites and websites that get updated very frequently. But here are some NEGATIVE ASPECTS of responsive mobile websites (especially WordPress responsive themes)…
NEGATIVE ASPECTS of RESPONSIVE MOBILE WEBSITES
- can’t control mobile SEO Continue reading

Google kills ALL keyword search data – some solutions for SEO’s

What’s the first thing you do when you start any SEO campaign?

You do keyword research.

First Google started limiting keyword data about 2 years ago with secured search.

Then last month Google killed it’s free public keyword tool.

And now they killed keyword research by no longer showing ANY of your website’s visitor keyword query data.

Here’s an article that goes more into detail about this

Goodbye, Keyword Data: Google Moves Entirely to Secure Search

Here are some very important solutions that Rand Fishkin of MOZ.com (formerly SEOmoz) offers

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?

p.s. Are you interested in Local, Mobile or Social marketing?
Then join my free Facebook Group
https://www.facebook.com/groups/LocalMobileInsiderPublic/

8 Best Email Subject Lines

 Here are a few fill–in–the–blank subject lines, by Digital Marketer, that always seem to get high open rates, no matter the offer:

• Top 10 ____
• 3 Big ____
• 7 Secrets of ____
• How to ____
• ____ in 7 Days Flat!
• ____ Step by Step for Beginners (everyone considers themselves a beginner)
• Bad News for ____
• Sickening Story from ____ (people love stories)

What are your highest performing subject lines?

10 Key Local Marketing Trends To Watch in 2013

I thought you would find this article interesting

especially these 2 local marketing trends

  • The number of SMBs with mobile websites will triple!!!! — (READ THAT AGAIN!!!)
  • SEO will get more complex. — (ARE YOU TIRED OF SEO YET?)

It’s no surprise right?

I’ve left local SEO and my focus is 100 percent on Mobile marketing.

Why
you might ask?
Continue reading

Google’s Tool to Calculate Mobile ROI

Google on Tuesday gave businesses a tool to measure their return on investment for mobile ad spending. The company’s Full Value of Mobile Calculator is designed to let marketers keep tabs on sales leads in the form of calls, apps, in-store sales, mobile site visits and cross-device activity.

The company claims that in about 30 minutes businesses can upload data from AdWords and their mobile websites and “make some key assumptions to create your Full Value of Mobile estimate.” The estimate will show businesses the total value, value per click and ROI that mobile is driving across various paths.

Through the exercise, you’ll see the total value, value per click, and ROI that mobile is driving for your business across all mobile customer paths, not just your mobile website. The idea is to see how cost-effective your mobile costs-per-action are. Jason Spero, head of global mobile sales and strategy at Google, says that the tool is designed for all businesses “from smallest to the biggest, it’s as relevant for a Fortune 500 company as for a small business.”

For businesses that want to learn more about calculating their mobile ROI, Google is also offering a free webinar on the subject on March 28 at 1 pm EDT. Those interested can sign up here.

Google also included in its announcement a video case study of how Adidas calculated its mobile ROI:

[leadplayer_vid id="515363FF597C0"]

Google+ Local Quality Guideline Update Allows for Multiple Departments

See on Scoop.itLocal Mobile Marketing Insider

Google Places brings users and their local businesses together, both online and in the real world.

Martin Maybruck‘s insight:

Google+ Local Quality Guideline Update Allows for Multiple Departments

http://support.google.com/places/bin/answer.py?hl=en&answer=107528

More tips at http://www.localmobileinsider.com

 

If you are a practitioner that works out of several offices you are now formally permitted to have a practitioner listing at each location but for just the hours that you are actually present there. This statement from below: “The practitioner should be directly contactable at the verified location during stated hours.” if not followed to a T could lead to the listing being rejected for non compliance if Google were to call or find that you show yourself as being in two places at once.

Do not create more than one listing for each business location, either in a single account or multiple accounts.Individual practitioners may be listed individually as long as those practitioners are public-facing within their parent organization. Common examples of such practitioners are doctors, dentists, lawyers, and real estate agents. The practitioner should be directly contactable at the verified location during stated hours. A practitioner should not have multiple listings to cover all of his or her specializations.Departments within businesses, universities, hospitals, and government buildings may be listed separately. These departments must be publicly distinct as entities or groups within their parent organization, and ideally will have separate phone numbers and/or customer entrances.

Compare the New & Old Guidelines:

 

Old GuidelineNew GuidelineDo not create more than one listing for each business location, either in a single account or multiple accounts.Individual practitioners may be listed individually as long as those practitioners are public-facing within their parent organization. Common examples of such practitioners are doctors, dentists, lawyers, and real estate agents. The practitioner should be directly contactable at the verified location during stated hours. A practitioner should not have multiple listings to cover all of his or her specializations.Businesses with multiple specializations, such as law firms and doctors, should not create multiple listings to cover all of their specialties. You may create one listing per practitioner, and one listing for the hospital or clinic at large.Departments within businesses, universities, hospitals, and government buildings may be listed separately. These departments must be publicly distinct as entities or groups within their parent organization, and ideally will have separate phone numbers and/or customer entrances.

See on support.google.com

Update to Local Business/Place Page Management in Google+

See on Scoop.itLocal Mobile Marketing Insider

Martin Maybruck‘s insight:

Google Upgrades the G+ Local Editor
More tips at http://www.localmobileinsider.com

Jade’s post in the forum:
https://productforums.google.com/forum/#!category-topic/business/need-advice/3LXV09Fe-8A

We’ve made some updates to the verification and editing experience for users managing pages in Google+ (in the Local Business or Place category). Take a look by visiting the page for your business, navigating to the About tab, and clicking Edit Business Information.

What’s new?

- better status updates that tell business owners if their edits are pending or rejected

- progress bar to help business owners fill out the most essential information

- can now add categories via Google+

- updated look and feel (tell us what you think!)

Turnaround time for quality checks on edits will remain the same but we’re working hard to improve this experience as well. We hope you enjoy the new business information editing experience in Google+!

More tips at http://www.localmobileinsider.com

See on productforums.google.com

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